Who does a business target with a lookalike audience?

A lookalike audience is specifically designed to target individuals who share similar characteristics and behaviors with an existing audience. This approach leverages the data of current customers or users to find new potential customers who are likely to be interested in the business's products or services. By identifying common traits such as demographics, interests, and purchasing behavior among the existing audience, businesses can effectively reach individuals who mirror these qualities, increasing the chances of engagement and conversion.

Utilizing lookalike audiences allows businesses to expand their outreach efficiently by focusing on people who are more inclined to respond positively to the marketing efforts, given their similarity to the existing customer base. This method is especially valuable for optimizing advertising campaigns and maximizing returns on investment, as it targets those who are likely to have a higher affinity for the brand.

Other options describe targeting strategies that do not align with the concept of lookalike audiences, focusing instead on broader or unrelated demographics. Hence, option B accurately reflects the essence of lookalike audiences.