Which type of short-form experience is created by users on Facebook and Instagram?

The type of short-form experience created by users on Facebook and Instagram is Reels. Reels are specifically designed to be brief, engaging video clips that can incorporate music, special effects, and creative editing features. This format allows users to express themselves creatively and is often characterized by its fast-paced nature and the ability to share content that is 15-60 seconds long.

Reels are particularly designed to catch the attention of viewers quickly, making them ideal for viral content and trend participation. They encourage users to be inventive while also leveraging popular culture, music, and challenges that thrive on these platforms.

In contrast, while Stories provide a similar short-lived experience, they are primarily transient content that disappears after 24 hours and are focused more on sharing moments rather than the creative, edited content style that Reels promote. Posts, on the other hand, are static and not limited to a time constraint but can include longer-form content. Highlights are a way to save and showcase Stories after they have expired and do not represent the creation of short-form experiences in the same dynamic manner as Reels.