Which two settings can be changed at the ad set level? (Choose 2)

The correct choices are bid amount and placement, as these are critical settings that can be adjusted at the ad set level.

When managing an ad campaign, the ad set level is where you define how much you are willing to pay for your ads (bid amount) and determine the specific locations where those ads will appear (placement). The bid amount allows advertisers to control their spending and optimize for the best results, while the placement choices enable them to target their audience effectively across various platforms and formats, such as Facebook, Instagram, or the Audience Network.

The other options do not align with ad set level adjustments. For instance, while the audience is certainly a crucial component, it is a defined parameter at the ad set level, rather than a setting that can be changed in coordination with bid amount and placement choices. Similarly, budget is typically set at the campaign level, influencing all ad sets under that campaign rather than being modified individually within an ad set. The concept of targeting and creative changes primarily pertains to the ad level, where the specifics of the ad creative and message are defined.