Which two Meta business solutions should be the primary sources for signals on campaigns?

The correct answer is focused on the Meta Pixel and Conversion API. These two tools are essential for gathering signals on campaign performance, as they track user interactions and conversions effectively.

The Meta Pixel is a snippet of code that you place on your website, allowing you to measure the effectiveness of your advertising by understanding actions that users take after seeing your ads. It collects valuable data on user behavior, which can be used for retargeting, audience building, and optimizing ad performance.

The Conversion API complements the Meta Pixel by allowing advertisers to send web events directly from their servers to Meta. This is particularly beneficial for capturing data that might be lost due to issues like ad blockers or browser restrictions. By using both the Meta Pixel and Conversion API, businesses can gain comprehensive insights into user interactions across multiple touchpoints, enabling better optimization of campaigns for conversions and ROI.

Choosing alternative solutions such as Audience Network and Insights, Facebook Analytics and Campaign Manager, or Ads Manager and Power Editor does not provide the same depth of tracking and optimization capabilities regarding user interactions and conversion events. Although these tools are valuable in their own right, they do not offer the direct measurement and server-side tracking advantages seen with the Meta Pixel and Conversion API. This makes option B the best choice for primary sources