Which two best practices should a social media manager use to create engaging brand content for Instagram?

Keeping videos short and attracting attention early is essential for creating engaging content on Instagram because Instagram's user base typically favors quick, easily digestible content. With the platform's fast-scrolling nature, it's crucial to captivate viewers within the first few seconds of a video. This approach ensures that the content is more likely to hold viewers' attention and encourages them to engage with the post, whether through likes, comments, or shares. Short videos are more shareable and memorable, increasing the likelihood of broader reach and engagement.

While using consistent visuals is also important for brand identity and recognition, the immediate engagement factor of videos, especially in terms of keeping them concise and attention-grabbing, makes it a more critical practice for social media managers aiming to enhance engagement on Instagram.