Which strategy is best for a business trying to acquire new customers and increase sales?

Choosing the campaign with the Conversions objective is the most effective strategy for a business aiming to acquire new customers and increase sales. This objective is specifically designed to encourage and incentivize users to take a desired action that directly contributes to sales, such as making a purchase, signing up for a newsletter, or filling out a contact form. By focusing on conversions, the business targets potential customers who are more likely to complete these valuable actions, thus leading to higher sales figures.

In contrast, other campaign objectives do not align as closely with the goal of increasing sales. The Traffic objective aims to drive visitors to a website but does not guarantee that those visitors will convert into paying customers. The Engagement objective focuses on generating interactions, such as likes or shares, but may not lead to direct sales or customer acquisition. The Reach objective is centered on maximizing the number of people who see the ads, which can build brand awareness but does not directly encourage sales or customer actions critical for growth. Hence, the Conversions objective stands out as the most strategically aligned choice for acquiring new customers and boosting sales.