Which of the following metrics assesses the level of interaction with a social media post?

Engagement Rate is the metric that assesses the level of interaction with a social media post. This metric reflects how much users are interacting with the content posted on social media platforms, taking into account likes, shares, comments, and other types of interactions. A higher engagement rate indicates that the audience is not only seeing the post but is also finding it compelling enough to react or respond to it in some way.

This metric is essential for understanding the effectiveness of content in creating a connection with the audience, which ultimately impacts brand awareness and loyalty. In contrast, reach pertains to the number of unique users who have seen the post, while impressions measure the total number of times the post has been displayed, regardless of whether it was clicked or interacted with. Conversion Rate, on the other hand, tracks the percentage of users who take a desired action (like making a purchase or signing up) after engaging with content, thus focusing on outcomes rather than direct interactions with the post itself.