Which of the following is a key strategy to drive traffic to a business’s website using Facebook?

Using paid advertising judiciously is a key strategy for driving traffic to a business’s website via Facebook because it allows for targeted promotions that reach specific audiences effectively. By leveraging the robust targeting options offered by Facebook, businesses can create ads that are tailored to specific demographics, interests, and behaviors. This means businesses can ensure their ads appear in front of users most likely to be interested in their products or services, significantly increasing the chances of driving relevant traffic to their website.

Paid advertising also enables businesses to promote their content, products, and services directly, leading to increased visibility. Unlike organic reach, which can be limited due to various factors such as algorithm changes, paid ads can provide immediate visibility and engagement. This strategy is particularly effective for promoting time-sensitive offers or events, capturing the attention of the targeted audience precisely when they are most likely to convert.

In contrast, strategies like avoiding calls to action or posting unrelated content don't foster engagement or direct traffic effectively. Encouraging shares of user-generated content can be beneficial but is generally not as immediate and controlled as paid advertising, which can direct users straight to a website with a clear intent.