Which of the following is included in the Consideration objective category?

The Consideration objective is focused on encouraging potential customers to think more about a product or service and engage with it. This stage of the marketing funnel involves interactions that move individuals from awareness to showing intent to purchase.

Messages fall under the Consideration category because they stimulate engagement through direct, personal interaction. Encouraging conversations via messaging allows businesses to provide more information, answer questions, and build relationships with potential customers, which fosters deeper consideration of the product or service.

In contrast, video views relate more to the Awareness stage, aimed at reaching a broad audience rather than engaging them on a personal level. Brand awareness focuses on getting the brand recognized and known, which is primarily about creating visibility rather than encouraging active consideration. Conversions, on the other hand, pertain to the final stage of the buying process, where the focus is on driving actual purchases rather than just consideration. Thus, messages are the correct answer as they signify proactive engagement during the consideration phase.