Which of the following factors primarily influences customer loyalty?

Customer loyalty is primarily influenced by satisfaction and positive experiences. When customers have a satisfactory experience with a product or service, they are more likely to return to purchase again and also recommend the brand to others. This positive reinforcement builds trust and a strong emotional connection between the customer and the brand, enhancing loyalty over time.

Satisfaction can stem from various elements such as product quality, customer service, and overall brand values, leading to repeat purchases and long-term relationships. Customers who feel valued and have consistently good experiences are less likely to switch to competitor brands, making this factor fundamental to maintaining a loyal customer base.

While aspects like an advertising budget, social media presence, and product quantity may have roles in attracting customers initially or enhancing visibility, they do not inherently foster the same deep loyalty that satisfaction and positive experiences cultivate.