Which marketing strategy focuses on attracting users through valuable content?

Inbound marketing is a strategy that focuses on attracting users by creating valuable content that addresses their needs and interests. This approach enables brands to earn the attention of potential customers rather than interrupting them with unsolicited communications, as is common in outbound marketing tactics. The core idea is to provide engaging, informative, and relevant content that draws potential customers to the brand naturally.

By utilizing techniques such as blogs, social media posts, and educational videos, inbound marketing nurtures relationships and builds trust over time, guiding users through the buyer's journey. This strategy is highly effective in today's digital landscape where consumers often seek out information actively rather than passively receiving messages through traditional advertising channels.

The other options, such as flyering, outbound marketing, and cold calling, involve more intrusive techniques that do not prioritize value or engagement in the same way. These methods tend to interrupt the audience rather than attract them organically through content that resonates with their interests.