Which format should an ecommerce brand use to display their catalog natively and reduce load times?

An ecommerce brand should use the Instant Experience format to display their catalog natively and reduce load times because this option is specifically designed for mobile devices to create immersive and fast-loading experiences. Instant Experience allows brands to engage users with a full-screen ad format that can showcase multiple images, videos, and product details all within a single interactive interface. This not only enhances user engagement but also minimizes the need for users to navigate away from the original platform, leading to a more seamless shopping experience.

The focus on reduced load times is crucial in ecommerce, as slow-loading pages can deter potential customers and lead to lost sales opportunities. Instant Experience is optimized for quick loading, which is vital in maintaining user interest and facilitating a smooth transaction process.

Other formats such as Photo Carousel, Video Collection, and Slideshow can also be visually appealing, but they may not provide the same level of speed and functionality as Instant Experience for the purpose of displaying an entire catalog. These alternatives might require additional navigation or may not fully capitalize on the immersive advertising capabilities that Instant Experience offers. Therefore, for a brand looking to both showcase their products effectively and ensure rapid loading times, Instant Experience is the optimal choice.