Which digital marketing strategy involves improvement of a website's visibility?

The strategy that involves improving a website's visibility is Search Engine Optimization (SEO). SEO focuses on enhancing a website's performance in search engine results pages (SERPs), primarily through techniques that optimize the site's structure, content, and technical elements. This might include optimizing keywords, improving site speed, ensuring mobile responsiveness, and building quality backlinks.

By effectively implementing SEO practices, a website can rank higher in search results, making it more likely for potential visitors to find the website when searching for relevant information or products. As a result, this increased visibility drives organic traffic to the site, making it a critical aspect of digital marketing.

In contrast, email marketing focuses on engaging users directly through emails, social media marketing emphasizes brand awareness and customer interaction on social platforms, and content marketing centers around creating valuable, relevant content to attract and retain an audience. While these strategies contribute to overall marketing efforts, they do not specifically target the improvement of a website's visibility in search engines like SEO does.