Which campaign type should be recommended for a car brand that wishes to allow sign-ups for test drives?

The lead generation campaign type is the most suitable choice for a car brand looking to facilitate sign-ups for test drives. This type of campaign is designed specifically to collect contact information from potential customers, making it easy for the brand to engage directly with individuals who express interest.

When utilizing lead generation, the brand can create forms integrated within the platform, allowing users to submit their details directly in response to the ad. This streamlined approach enhances the user experience by reducing barriers to signing up, thus maximizing the chances of conversion.

In contrast, campaigns focused on video views primarily emphasize engagement with video content, which does not directly facilitate sign-up actions. Brand awareness aims to increase recognition and recall of the brand but does not encourage immediate responses like test drives. Reach campaigns focus on delivering ads to the maximum number of people, but they lack the targeted interaction needed to capture sign-up information effectively. Therefore, lead generation stands out as the most effective campaign type for achieving the specific goal of acquiring test drive sign-ups.