Which advertising objective focuses on driving traffic to a website?

The advertising objective that focuses specifically on driving traffic to a website is the Traffic objective. This type of objective is designed to encourage users to click on links that lead them directly to a website, thus increasing the number of visitors. It can be particularly useful for businesses aiming to boost their online presence or promote specific products or services through their website.

When using the Traffic objective, advertisers can optimize their campaigns to reach audiences that are more likely to take action, such as clicking on the ad to visit the site. This is distinct from other objectives like Engagement, which aims to increase interactions on social media posts, or Conversions, which is focused on encouraging specific actions beyond just visiting the website, such as purchases or sign-ups. Brand Awareness, on the other hand, is intended to increase recognition and visibility of a brand rather than driving immediate traffic to a website.

Thus, the Traffic objective is clearly aligned with the goal of increasing website visits, making it the correct answer in this context.