Which advanced scheduling option can be selected with a lifetime budget?

Selecting an ad set schedule is the correct choice when using a lifetime budget because it allows marketers to specify the start and end dates for their ads while utilizing the entire allocated budget over that period. This is particularly advantageous for campaigns that aim to maximize their effectiveness based on specific time frames, like events or product launches, as it enables the automatic pacing of spending according to performance throughout the scheduled period.

While a daily schedule is designed for campaigns with a daily budget, and a monthly or campaign schedule settings may not apply appropriately within the context of a lifetime budget, an ad set schedule specifically offers the flexibility needed to manage spend and optimize ad delivery within the set timeframe across the full budget. This makes it the most suitable option for strategic campaign execution using lifetime budgeting.