Which ad objective is appropriate for a car dealership that wants to receive contact information from potential customers?

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The ad objective of Lead Generation is the most suitable choice for a car dealership aiming to collect contact information from potential customers. This objective is specifically designed to encourage prospects to share their information, such as names, email addresses, and phone numbers, in exchange for something valuable—like a special offer or additional information about vehicles.

Utilizing Lead Generation ads enables the dealership to create forms directly within the ad to streamline the process for potential customers, making it easy for them to express interest without having to navigate away from the platform. This setup enhances user experience and increases the likelihood of capturing leads effectively.

In contrast, while Engagement focuses on increasing interactions (likes, comments, shares) with the ad content, it doesn't prioritize gathering personal information. Traffic aims to drive users to a website, which may or may not lead to collecting contact information, and Brand Awareness is geared towards increasing recognition of the dealership without necessarily generating leads. These other objectives do not align as closely with the goal of obtaining contact information as Lead Generation does.

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