Where should an advertiser navigate in Ads Manager to include Instagram in their campaign?

To include Instagram in a campaign, an advertiser should navigate to the Ad set level in Ads Manager. This level is where advertisers can define key details about where their ads will appear, including selecting placements for their advertisements.

At the Ad set level, advertisers have the ability to choose specific placements across different platforms, which includes options for Instagram, such as Instagram Feed, Instagram Stories, and more. This flexibility allows advertisers to tailor their campaigns to reach audiences in the most effective way by selecting platforms that best suit their objectives.

Other levels in Ads Manager, such as the Campaign level, primarily focus on the overall goal of the campaign (like brand awareness or conversions), while the Ad level is centered around the creative aspects of the ad itself, including images, videos, and messaging. The Audience level pertains to targeting criteria, which determines who will see the ads but not where they will run. Hence, Ad set level is the correct point for incorporating Instagram into an advertising campaign.