Where can a business select different creative assets for specific placements in Ads Manager?

Selecting different creative assets for specific placements in Ads Manager is done at the ad level. This level allows businesses to customize their advertisements to ensure that the visuals, messaging, and overall design align perfectly with the various formats and placements available on the platform. For instance, a business can create different visuals for Instagram Stories compared to the news feed, optimizing the creative based on where the ad will be displayed.

The ad level is crucial for tailoring the user experience, as different placements often require different sizes, formats, or types of content to perform effectively. By managing creative assets at this stage, advertisers can enhance engagement and increase the overall effectiveness of their campaigns.

The other levels, such as campaign and ad set, focus more on parameters like budgeting, targeting, and overall strategy rather than specific creative assets. Although they are important components of a successful advertising strategy, they do not offer the same level of granularity when it comes to the actual content of the ads.