When should remarketing ads be utilized in a Facebook campaign strategy?

Remarketing ads are specifically designed to re-engage users who have previously interacted with a brand, making this the most suitable choice. The core purpose of remarketing is to reconnect with potential customers who have already expressed interest, whether by visiting a website, engaging with social media content, or adding products to their shopping cart without completing the purchase.

This strategy leverages the behavioral data of users to serve tailored ads that remind them of their past interactions, thus encouraging them to return and complete an action, such as making a purchase. Remarketing can increase conversion rates by reminding users of products or services they showed interest in, reinforcing brand recall, and nurturing leads through the sales funnel.

Using remarketing ads effectively capitalizes on the existing familiarity that users have with the brand, making it easier to drive them back towards conversion compared to attracting entirely new customers or solely focusing on brand awareness or lead generation efforts.