When launching a campaign aimed at driving online conversions, businesses should prioritize which objective?

When launching a campaign with the goal of driving online conversions, prioritizing sales as the primary objective is essential. The sales objective focuses specifically on driving actions that lead directly to purchases or other conversions that indicate a completed transaction. By setting this objective, businesses can design their campaigns around generating leads, optimizing ad placements for conversion, and using precise targeting strategies to reach users who are most likely to complete a purchase.

In contrast, engagement as an objective emphasizes interactions with content, which does not necessarily equate to sales. Traffic aims to increase the number of visitors to a website but does not guarantee that these visitors will convert into paying customers. Brand awareness is valuable for building recognition but is more about exposure than driving immediate sales. Therefore, focusing on sales aligns the campaign with the ultimate goal of boosting revenue through conversions, making it the most effective objective in this context.