When creating an ad set, what important section allows for the choice of placement options including Instagram?

When creating an ad set, the Ad Set Level is crucial because it is where advertisers can define their audience, budget, schedule, and placements. This section provides the opportunity to select specific placements for the ads, including options for Instagram, Facebook, Audience Network, and Messenger. Properly selecting placements is essential for reaching the intended audience effectively on various platforms.

At the Ad Level, the focus shifts to the content and creative elements of the ad itself, such as images, videos, and copy, rather than strategic decisions about where the ad will appear. The Campaign Level is concerned with the overall objective of the marketing initiative, such as brand awareness or conversions, but it doesn't detail placement options. The Measurements Level relates to tracking and assessing the performance of campaigns, not the placement strategy. Thus, the Ad Set Level is uniquely positioned to address placement choices essential for the ad's success.