What’s a key differentiator between organic reach and paid reach on social media?

The correct choice highlights a fundamental distinction between organic reach and paid reach in social media marketing. Organic reach refers to the number of unique users who see your content naturally, without any paid promotion. This reach is often influenced by factors like how engaging the content is, the time it is posted, and the social sharing of the content among users.

On the other hand, paid reach is the result of targeted ads that are distributed based on a specific advertising budget. Users see these ads because the advertiser has paid to promote their content, allowing for broader and more immediate visibility than what organic reach typically provides.

Therefore, the emphasis on organic reach depending significantly on social sharing and engagement, compared to paid reach's reliance on investment in advertising, captures the essential characteristics that differentiate the two. This understanding is crucial for marketers in strategizing their social media approaches to maximize visibility and engagement.