What type of content is most effective in ThruPlay video ads?

Short clips are the most effective in ThruPlay video ads because these ads are designed to capture viewers' attention quickly and encourage them to watch the entire video. ThruPlay specifically optimizes for complete views, meaning that ads are counted as successful when users watch the full duration. Short clips capitalize on the brevity and immediacy that modern viewers often prefer, especially when scrolling through social media platforms.

This format allows advertisers to deliver their message quickly and increases the likelihood that viewers will engage with the content, as shorter durations align well with the fast-paced consumption habits prevalent among audiences today. Longer forms of content may not retain viewer interest in the same way and may lead to decreased engagement if users scroll past before the video can deliver its message effectively. Similarly, while animated graphics and static images can hold attention, they do not leverage the full capabilities of a video medium designed for storytelling and dynamic expression as effectively as short clips do.