What type of budget should an advertiser pick when they have a specific daily spending limit?

When an advertiser has a specific daily spending limit, choosing a daily budget is the most suitable option. A daily budget allows the advertiser to set a fixed amount that can be spent on ads each day, ensuring that their spending does not exceed this predetermined limit. This structure provides a clear framework for daily spending, helping advertisers manage their expenses and optimize their campaigns accordingly.

By selecting a daily budget, the advertiser can monitor their ad performance and adjust their strategies based on daily results without exceeding the established limit. This approach is particularly beneficial for advertisers who want to maintain consistent spending and have more control over their daily advertising efforts.

In contrast, a lifetime budget sets a total amount to be spent over the entire campaign duration, without the daily spending oversight that a daily budget offers. A monthly budget might introduce fluctuations that exceed daily limits, while a variable budget lacks the defined structure necessary for strict daily control. The daily budget is, therefore, the most effective choice for managing specific daily spending limits.