What should a marketing executive use to forecast the minimum budget for app installs in the next campaign?

The estimated daily results provide crucial insights into how many app installs can be expected based on previous performance data and projections for the upcoming campaign. By analyzing these estimates, a marketing executive can determine a reasonable budget that correlates with the expected results, ensuring that financial resources align with the desired app install goals.

Using historical ad spend could inform about past spending habits but does not directly relate to expected outcomes. Creative budget planning focuses on the resources needed for creating advertisements rather than the actual budget needed for achieving specific outcomes like app installs. Similarly, while campaign performance metrics manage and analyze outcomes from prior campaigns, they are not specifically tailored for future budget forecasting. Estimated daily results effectively bridge these areas by projecting the expected return on investment concerning the budget planned for app installs.