What primary goal should a business aim for when running a brand awareness ad on Facebook?

The primary goal of running a brand awareness ad on Facebook is to introduce the brand to a larger audience. This type of advertising is specifically designed to improve visibility and recognition among potential customers who may not yet be familiar with the brand. By focusing on brand awareness, businesses aim to create a strong presence in the minds of consumers, which can lead to increased recognition and recall in the future. This foundational step is crucial for building relationship and trust that can lead to subsequent engagement and sales over time.

While increasing website traffic and generating immediate sales are important objectives in digital marketing, they are typically associated with other types of ad campaigns that focus on direct conversion rather than brand introduction. Collecting customer feedback is also valuable but serves a different purpose, typically related to improving products or services rather than promoting brand visibility. Thus, the correct choice emphasizes the long-term strategy of building brand recognition among a wide audience.