What objective should an apparel brand choose when using a video creative to drive foot traffic to stores?

Choosing an objective focused on store traffic is particularly effective for an apparel brand using video creative to drive foot traffic to its physical locations. This objective is specifically designed to encourage potential customers to visit the stores, making it the most suitable choice in this context.

When an apparel brand uses video content to highlight its latest collections, promotions, or store atmosphere, the goal is often to entice viewers to make an in-person visit. The store traffic objective leverages targeted advertising to reach individuals who are likely to visit the store based on their interests, behaviors, and proximity.

Other objectives, while valuable in different contexts, do not directly support the aim of increasing foot traffic. For example, lead generation is focused on collecting customer information for future marketing, brand awareness aims to increase general recognition of the brand, and product sales focuses on driving online purchases instead of in-store visits. Each of these objectives serves different marketing purposes, but the store traffic objective aligns perfectly with the goal of getting more customers through the doors of the physical store.