What objective should a store use if they want to build an email list through an online newsletter?

The objective of Lead Generation is particularly suited for a store aiming to build an email list through an online newsletter. This objective focuses on collecting contact information from potential customers, which is essential for creating a robust email list.

When a store selects lead generation as its objective, it can deploy targeted strategies such as lead forms that encourage visitors to subscribe to the newsletter in exchange for valuable content, incentives, or exclusive offers. This approach facilitates the gathering of email addresses in a systematic manner, enabling ongoing communication with subscribers and nurturing them into potential customers.

In contrast, the other objectives, while valuable for different marketing goals, do not specifically target the collection of user information for email lists. Website Traffic is focused on directing visitors to a site, Brand Engagement aims to enhance interactions with the brand’s content, and Store Visits is designed to increase foot traffic to physical locations. None of these directly addresses the primary goal of building an email list, which is why Lead Generation is the appropriate choice.