What method can a business use to increase its brand exposure in a new international market?

Choosing the Brand Awareness objective is a strategic method for increasing brand exposure in a new international market because it focuses specifically on raising visibility and recognition among potential customers. By selecting this objective in digital marketing campaigns, businesses can target ads that are designed to reach a broader audience, ensuring that more people within the new market are informed about the brand. This approach is particularly effective in a new market where potential customers may not be familiar with the brand, as it seeks to embed the brand into the consumers' consciousness over time.

This method often utilizes various channels and formats that are optimized for visibility, such as video ads, display ads, or social media content that captures attention. In addition to simply reaching more people, prioritizing brand awareness can help create a positive first impression, which is critical for building trust and encouraging future engagement from the audience.

Adjusting ad budgets can be helpful for reaching more users but doesn't directly target the goal of increasing brand recognition as effectively as a defined brand awareness campaign. While utilizing influencers or cross-promoting with local businesses can also support brand visibility, they are often supplementary strategies rather than foundational objectives aimed specifically at brand awareness.