What level should an advertiser view to get a high-level overview of campaign performance?

To gain a high-level overview of campaign performance, the most effective level to view is the campaign level. This level aggregates all the data and metrics associated with the various ad sets and individual ads that fall under that specific campaign. By looking at the campaign level, advertisers can assess overall performance indicators such as total spend, reach, impressions, click-through rates, and conversions, providing a comprehensive snapshot of how the entire campaign is performing at a glance.

This is particularly important for evaluating the strategic effectiveness of the campaign as a whole, allowing advertisers to make informed decisions based on collective results rather than getting lost in the details of individual ad sets or ads. Each ad set and individual ad contributes to the overall goal of the campaign, and analyzing the campaign level helps in understanding whether that goal is being achieved efficiently.

The ad set level provides insights into the performance of specific groupings of ads, while the individual ad level breaks down performance even further to analyze single ads. However, these levels focus on more granular data and may not capture the broader context that the campaign level analysis provides. Similarly, while the ad account level encompasses all campaigns under an account, it is too broad for a focused view of specific campaign performance. Therefore, the campaign level is the most appropriate