What kinds of people do lookalike audiences consist of?

Lookalike audiences are designed to help marketers reach new users who share comparable characteristics to a pre-defined audience. This existing audience could be made up of current customers, email subscribers, or individuals who engage with your content. By focusing on similar traits—such as demographics, interests, and behaviors—lookalike audiences are created based on the data provided about your existing audience.

This approach allows marketers to expand their reach effectively, as the new audience is likely to resonate with the brand or product due to their similarities with existing customers. Therefore, option B accurately captures the essence of lookalike audiences, as they consist of people exhibiting characteristics similar to those of your current audience, thereby increasing the chances of meaningful engagement and conversion.