What is the structure of an ad campaign on the Facebook App?

The correct structure of an ad campaign on the Facebook App is campaign, ad set, ad. The hierarchy starts with the campaign, which is the top level and encapsulates the overall objective of your advertising efforts, such as brand awareness or lead generation. Beneath the campaign, ad sets are created to define the target audience, budget, schedule, and placement details. Finally, within each ad set, individual ads are crafted to deliver specific messages, visuals, or videos to the target audience.

This structure allows advertisers to organize their efforts effectively, ensuring that each layer can be managed independently while still contributing to the overarching campaign goals. Understanding this hierarchy is crucial for optimizing advertising strategies and ensuring that campaigns are both effective and efficient.