What is the purpose of an email marketing campaign?

The primary purpose of an email marketing campaign is to communicate directly with customers while promoting products or services. This approach allows businesses to build relationships with their audience, providing personalized offers, updates about new products, and information that can lead to conversions. Email campaigns are designed to drive action, whether that's making a purchase, signing up for a service, or engaging with content.

While entertaining followers through newsletters can be a component of an email campaign, the core goal is not just entertainment. Increasing brand awareness is one aspect of email marketing, but it typically serves a broader purpose of driving sales or engagement directly. Automating social media posts is unrelated to email marketing campaigns, which focus on building customer relationships through targeted email communications. Thus, option B encapsulates the multifaceted purpose of email marketing campaigns effectively.