What is the primary goal of boosting a post compared to using a traffic objective in Ads Manager?

Boosting a post primarily aims to increase engagement on that particular post, which includes likes, comments, and shares. When you boost a post, you are targeting users who are more likely to interact with the content based on their interests and behaviors, rather than just driving them to a website or making a purchase. This approach is designed to amplify the reach of engaging content, allowing for broader interaction within the social platform itself and creating conversations around your brand.

This focus on user engagement differentiates it from other objectives like driving traffic or generating sales. While increasing website clicks, reaching more people, or generating direct sales are valid goals in digital marketing, those are typically associated with specific advertising objectives in Ads Manager rather than the engagement emphasis of boosting posts.

In summary, the correct answer highlights the primary objective of boosting a post, which is to foster engagement within the community and expand interaction with your content.