What is the main goal of using the 'Sales' objective in an Ads Manager campaign?

The primary goal of using the 'Sales' objective in an Ads Manager campaign is to drive online purchases. This objective is specifically tailored for advertisers who want to encourage customers to make transactions on their website or app. When you select the 'Sales' objective, the advertising platform optimizes your ad delivery to reach individuals who are more likely to convert, making it a crucial strategy for businesses focused on generating revenue through direct sales.

This objective utilizes various strategies, such as dynamic ads that showcase your products to people who have previously shown interest, encouraging them to complete a purchase. By prioritizing conversions, the 'Sales' objective enhances the overall effectiveness of your campaign in terms of return on investment and sales figures.

The other options, while relevant to different advertising goals, do not align with the primary focus of the 'Sales' objective. Increasing brand awareness targets visibility and recognition, generating leads focuses on capturing interest or potential customers who may not yet be ready to purchase, and boosting social engagement emphasizes interactions like likes and shares rather than completing transactions.