What is the first step in the campaign creation process in Ads Manager?

The first step in the campaign creation process in Ads Manager is to align the business goal to an ad objective. This step is crucial because understanding the business goals—such as increasing brand awareness, generating leads, or driving sales—helps to determine what kind of advertising strategy will be most effective. By clearly defining the objectives, marketers can create ads that are not only more targeted but also more likely to achieve the desired results. Establishing a solid foundation through the alignment of business goals and ad objectives ensures that the campaign’s efforts are coherent and focused, guiding all subsequent decisions such as target audience selection, budgeting, and ad placements. This strategic approach ultimately enhances the efficiency and effectiveness of the advertising campaign.