What is the first course of action required to establish a business presence on Instagram?

To establish a business presence on Instagram, the first course of action is to switch a personal profile to a business account. This step is crucial because it allows users to access tools and features specifically designed for businesses, such as analytics, advertising options, and call-to-action buttons. By making this switch, businesses can enhance their visibility, interact with customers more effectively, and track the performance of their posts and campaigns.

Creating a business profile from scratch could be a viable option, but it would typically require more steps and may involve difficulties in building an initial following. Connecting with Facebook can enhance a business's reach and ads, but it is not a mandatory first step for establishing an Instagram presence. Uploading promotional content is important for engagement, but without first having the business account, these promotional efforts would lack the insights and tools that a business profile provides. Therefore, switching to a business account serves as the foundational step to successfully launching a business on Instagram.