What is remarketing?

Remarketing is a digital advertising strategy that specifically targets users who have previously interacted with a website or app, making it an effective way to re-engage potential customers. This approach leverages user data to display relevant ads to individuals who have already shown interest in a brand’s products or services. By reminding them of what they've previously viewed or prompting them with tailored offers, marketers can effectively increase conversion rates and enhance customer retention.

This method is particularly valuable because it capitalizes on the familiarity and prior interest that users have established with a brand, which can lead to higher engagement and purchase likelihood compared to targeting entirely new customers. The aim is to guide these users back down the conversion funnel, encouraging them to complete an action, such as making a purchase or signing up for a newsletter.

The other choices represent strategies that do not align with the concept of remarketing. For instance, creating new ads for new customers does not specifically focus on retargeting previous visitors. Increasing organic search traffic pertains more to search engine optimization (SEO) rather than targeted advertising. Improving webpage layout deals with user experience design, which, while important, does not involve the direct advertising strategies that remarketing entails.