What is recommended when using both image and video assets in one campaign?

When utilizing both image and video assets in a single campaign, creating all ads within the same ad set while using Advantage+ Placements is recommended because it allows for greater efficiency and effectiveness in reaching your audience.

Advantage+ Placements dynamically optimizes where your ads are shown across various platforms, such as Facebook, Instagram, and the Audience Network, based on performance. By placing both image and video ads within one ad set, the algorithm can analyze their performance together and determine the best placements in real-time, ensuring that your budget is utilized where it has the highest potential for impact.

This approach also simplifies campaign management since you can monitor and adjust the performance of all assets collectively rather than handling them separately. It provides a cohesive strategy where the strengths of each asset type can complement one another, improving overall engagement and effectiveness of the campaign.