What is geotargeting in the context of digital marketing?

Geotargeting in digital marketing refers specifically to the practice of delivering content and advertisements based on a user's geographic location. This method enables marketers to tailor their messages and offers to specific audiences, enhancing relevance and engagement. By analyzing where users are situated, companies can optimize their campaigns to reach individuals with location-specific promotions, information, or product availability, thus increasing the likelihood of conversion.

This technique is particularly beneficial for local businesses looking to attract nearby customers, as well as for large brands that want to adjust their messaging depending on regional preferences or events. For instance, a restaurant might use geotargeting to promote lunch specials to users located within a certain radius during lunchtime.

The other options do not accurately define geotargeting. Delivering emails based on user preferences focuses on personalizing content based on individual behaviors or interests, not location. Distributing physical flyers pertains to traditional marketing methods and is not relevant to digital strategies. Lastly, tracking user behavior without consent violates privacy regulations and ethical standards, making it an invalid choice in the context of responsible digital marketing practices.