What is considered a digital asset in marketing?

A digital asset in marketing encompasses any media that can be utilized for marketing purposes. This includes not only written content but also images, videos, infographics, audio files, and social media posts. Essentially, any digital format that serves to communicate a brand message, engage an audience, or promote a product or service qualifies as a digital asset. The versatility of digital assets allows marketers to leverage various forms of content to resonate with different target audiences across multiple platforms, making option B the most accurate choice.

Other options, such as only written content, physical products, or strictly images and banners, unnecessarily limit the scope of what constitutes a digital asset, thereby missing the broader definition that includes diverse types of media and formats used in digital marketing strategies.