What is an account spending limit?

An account spending limit is defined as the overall limit on the amount of money an ad account can spend. This mechanism is designed to help advertisers manage their budgeting across multiple campaigns and to prevent unexpectedly high expenditures that could impact their financial strategies. When a spending limit is set, it ensures that the total amount spent by all campaigns within that specific ad account does not exceed this predetermined threshold. Once this limit is reached, the ads will stop running until the limit is adjusted or removed.

In contrast, the other options focus on different aspects of advertising budgets. For instance, the maximum budget allowed for a campaign specifically refers to the budget allocated to a single advertising campaign rather than the overall account. The minimum amount needed to run an ad pertains to the baseline required investment to launch a campaign, which does not relate to total account spending. Lastly, the limit on the number of ads one can run is more about the quantity of creatives being used rather than the total financial expenditure. Each of these alternatives addresses different components of ad management, but only the account spending limit accurately captures the comprehensive financial control over an ad account as a whole.