What is a landing page?

A landing page is a specific web page that is designed with a focused goal in mind, typically as part of a marketing campaign. Its primary purpose is to drive conversions, whether that means capturing leads, encouraging sign-ups, or promoting a specific product or service. The elements on a landing page are tailored to guide visitors toward a single call to action (CTA), which can enhance the effectiveness of the marketing efforts.

Landing pages are distinct from general homepages because they target a specific audience segment and have content that is directly relevant to a specific campaign or offer. Unlike a blog post, which often serves to inform or engage an audience with broader content, or a product detail page, which focuses on showcasing a specific item, landing pages are strategically designed to achieve particular marketing objectives. This targeted approach helps optimize user experience and conversion rates, making them a vital tool in digital marketing strategies.