What is a key strategy to optimize ad delivery on a limited budget?

Using automated bidding strategies is a key tactic for optimizing ad delivery on a limited budget because these strategies leverage algorithms to determine the best bids for each auction based on the likelihood of achieving the advertiser's goals, such as conversions or clicks. This means that instead of setting a static bid amount, advertisers can allow the system to dynamically adjust bids in real-time, ensuring that the budget is spent more efficiently.

Automated bidding can help maximize the effectiveness of the limited resources by focusing spending on placements or audiences that are more likely to convert, which ultimately leads to better performance from the ad campaigns. This strategic approach enables advertisers to maintain flexible expenditure while still aiming for optimal reach and engagement without overspending.

In contrast, targeting the largest audience or promoting all assets equally dilutes focus and can lead to inefficiencies, especially when funds are limited. Setting a fixed budget for each ad may result in missed opportunities if certain ads perform better than others, as it does not allow for the adaptability that automated strategies provide.