What is a key advantage of using Ads Manager over boosting a page post?

Using Ads Manager offers a significant advantage in terms of different placements and specific objectives. This tool provides advertisers with a robust set of features and options that are not available when simply boosting a post.

With Ads Manager, marketers can choose from a variety of ad placements on different platforms, such as Facebook, Instagram, and Audience Network. This allows for tailored campaigns that can reach audiences across multiple channels, optimizing visibility based on user behaviors and preferences.

Additionally, Ads Manager enables users to set specific marketing objectives that align with their business goals, such as brand awareness, lead generation, or conversions. By selecting the desired objective, advertisers can create campaigns that are more focused and relevant, leading to improved performance metrics.

In contrast, boosting a post tends to have more limited options and is primarily designed for increasing engagement on a specific piece of content without the nuanced targeting capabilities and strategic placement choices available in Ads Manager. This makes Ads Manager a more comprehensive solution for serious advertisers looking to maximize their impact.