What is a key advantage of using Ads Manager over boosting a post directly from a business Page?

Using Ads Manager provides the significant advantage of creating campaigns with multiple ads, allowing for more complex and effective marketing strategies. This capability enables marketers to test different creatives, messages, and audiences within a single campaign, optimizing performance based on real-time data and insights.

Additionally, Ads Manager supports detailed targeting options, customization of ad placements, and the ability to set specific marketing objectives for each campaign element. This level of control and flexibility is particularly beneficial for businesses seeking to run more sophisticated advertising efforts, as they can better align their ads with strategic goals and performance metrics.

In contrast, boosting a post from a business page is a simpler and more limited method of advertising. It focuses primarily on promoting single posts without the options for comprehensive campaign structure or detailed performance tracking associated with multiple ads. This makes the Ads Manager a more powerful tool for marketers looking to achieve a broader range of objectives and efficiently allocate their advertising budget.