What is a content calendar?

A content calendar serves as a highly organized schedule that outlines when and where content will be published across various channels such as social media, blogs, or websites. This tool helps marketers plan and coordinate their content strategy, ensuring that content is distributed consistently and effectively to reach target audiences. By detailing specific dates and types of content, a content calendar provides a clear roadmap for content creation, helping teams to stay on track and aligned with broader marketing goals.

In contrast, the other options do not accurately capture the essence of a content calendar. A list of products available for sale focuses on inventory rather than content scheduling. A record of customer service inquiries pertains to customer interactions and does not involve planning content. A timeline for marketing campaign launches may be related but is broader and does not specifically address the ongoing scheduling of content across multiple platforms.