What is a benefit of using a Facebook ad instead of a regular Page post?

Using Facebook ads allows businesses to expand their reach beyond their existing audience, which is a significant advantage over regular Page posts. While a regular post on your Page is typically seen only by your followers and a limited number of their friends due to algorithm constraints, ads can target specific demographics, interests, behaviors, and geographical locations. This capability helps brands reach potential customers who have not yet interacted with their Page, thereby increasing visibility and the opportunity for new customer acquisition.

The benefits of ads lie in their targeting capabilities and potential for greater engagement with untapped audiences. In contrast, scheduling posts, lifespan of content, or cost considerations, while relevant, do not address the primary strength of advertising in expanding reach to new users who may be interested in the brand's offerings.