What is a benefit of using an ad instead of a regular Page post on the Facebook App?

Using an ad instead of a regular Page post on the Facebook App provides the significant advantage of reaching a more specific audience. This targeting capability is a fundamental feature of paid advertising on social media platforms. Advertisers can define their audience based on various criteria such as demographics, interests, behaviors, and location, allowing them to tailor their messages to those individuals who are most likely to be interested in their products or services.

This specificity in targeting helps ensure that the ad is shown to users who are aligned with the advertiser's goals, thus increasing the likelihood of engagement, conversions, and positive returns on investment. In contrast, regular Page posts are primarily shown to followers of the page and might not reach potential customers who do not already follow the page or may not engage with its content as frequently.

The other options do not accurately reflect the realities of advertising on Facebook. Ads typically involve a cost, are not guaranteed to go viral due to their nature as paid content, and can be ignored by users just like other forms of content. Thus, the ability to reach a more specific audience is a key benefit that makes ads a valuable tool for marketers on the platform.